"All manufacturers listen to their customers. The difference between us and them is what we do with the information. For years, we have heard complaints about the elbow pad on the arm curl machine, and while everyone else focuses on improving the cushion - we take a step back, ask why we need the pad at all and design something different, something better, without it." – Roy Simonson.
This philosophy is at our core and it is the reason we will continually introduce new products that drive our industry forward.
